Info
- Category: Marketing Published Author
- Date: 10 December, 2022
- Client :AV Smith
Project Brief:
AV Smith is an established writer who has published books in 3 different genres. In 2019, he was awarded the Author Academy Award Winner for Best Romance. A sequel to “Madison: God’s Fingerprint 1.618.” He will be releasing his 5th installment of the Madison series in February 2023.
His particular genre of the Madison books is different than most fiction writing. Smith’s Madison series is about erotic drama. The other genres he writes for are science fiction and police detective drama, and he is in the works of writing a pilot to be picked as a television series. He talent far exceeds the three genres he has written for, yet like many talented authors these days, it’s challenging to gain popularity or financial wealth just by publishing books. He recognizes that he needed to improvise and leverage the Internet and social media to build his notoriety to expand his career as a writer. Mr. Smith sought out our consultation to find out what possible strategies he can implement that will expand he’s followers and of course, increase his book sales.
- Research on current methods of growing a following for an author.
-
See how well his existing book sales are and how to increase awareness with existing readers.
-
Review the genre and its current popularity
- Develop a consistent practice on social media that readers can help grow.
- 11 Published Books
- 3 Different Genres in writing
- Detective Pilot for Television
- Increase brand awareness
Step 02
Find Solution & Solve it
Using data from keywords and the popularity of the genre. There are 2 different avenues to explore to build brand awareness. Going onto pod cast shows related to the topic of the books. Create a weekly pod cast of his own formed with women and the topics that capture the essence of the Madison series novels.
Step 03
Theme upgrade to existing site with a focus of enticing new followers
Using our latest design techniques. We will enhance his engagement on his website and establish brand awareness in social media.